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| Product Type | Key Ingredients | Market Share (%) | Target Demographic | Growth Rate (%) |
|---|---|---|---|---|
| Hair Oil | Castor Oil, Coconut Oil | 35% | Women 18-45 | 15% |
| Hair Masque | Biotin, Keratin | 25% | Men 25-50 | 20% |
| Serum | Rosemary Oil, Vitamin E | 30% | All Ages | 12% |
| Shampoo | Aloe Vera, Tea Tree Oil | 10% | Gender Neutral | 8% |
| Conditioner | Argan Oil, Jojoba Oil | 5% | Women 30-55 | 5% |